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eSafety Challenge receives EU funding boost

March 2, 2010

The FIA Foundation’s eSafety Challenge, the annual event to promote life-saving eSafety technologies, has announced a €1.6 million contribution from the European Commission to support its campaigning activities.

eSafety technologies are crucial for helping drivers make the right decisions in emergency situations and have the potential to save thousands of lives on the roads around the world.  The next eSafety Challenge will take place on 13 July 2010 at the UK’s Millbrook vehicle testing centre.

Some of the world’s best drivers are supporting the eSafety Challenge, to help promote and highlight the life-saving potential of eSafety technologies.

Formula One stars Michael Schumacher, Heikki Kovalainen, Robert Kubica, Timo Glock, Giancarlo Fisichella, six-time Rally World Champion Sebastien Loeb, eight-time 24 Hour Le Mans winner Tom Kristensen, and German Touring Car series star Susie Stoddart have all supported eSafety campaigns coordinated by the FIA Foundation by demonstrating eSafety technologies at events throughout Europe.

Michael Schumacher, Seven-time Formula One World Champion, said:

“I am proud to be associated with this campaign. I am convinced that these technologies are critical in our collective bid to improve road safety.  We must continue to raise awareness of their benefits in order to achieve our goal of reducing the numbers of people killed on the roads.”

Generally, eSafety refers to vehicle technologies that can assist the driver in an emergency situation and by providing vital information and warnings to help avoid the situation occurring in the first place. The systems increase car occupants’ safety by helping the driver make the right decisions and remain in control of the car by informing, advising and alerting about dangerous situations.

Estimates for Electronic Stability Control (ESC) alone show that in Europe it could save 4,000 lives and prevent more than 100,000 injuries if fitted to all cars.

The eSafety Challenge focuses on innovative vehicle safety technologies and the potential for lives to be saved on the roads through increased deployment of these technologies. An important obstacle for deployment is the lack of awareness among both policymakers and end users, which is affecting policy support, user expectations and readiness for change. The key eSafety applications promoted by the eSafety Challenge are:

  • Electronic Stability Control
  • Blind Spot Monitoring
  • Lane Support Systems
  • Speed Alert
  • Warning and Emergency Braking Systems
  • Adaptive Headlights
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